In recent years, and especially in times of crisis, we have come to realize how important healthy food is for humanity. We are fortunate that there are many farms and businesses in the world that grow and/or process food, however many do not make it to the shelves of larger food chains, either due to insufficient capacity or failure to meet the additional standards required by such larger systems. As a result, many food & beverages suppliers, otherwise of excellent local food products and beverages, face difficulties in entering the wider market, that is, when they want to cross the boundaries of the domestic local environment. The recommendations in the handbook are useful for smaller as well as for established companies in the food and non-alcoholic beverages sector that want to expand into foreign markets or, for example, introduce new business models. They will all benefit from the presented modern practices and all-in-one multifunctional, multidisciplinary and integrated approach.
The handbook contains practical recommendations for all those who want to offer their own food and non-alcoholic beverages to the European market, including to UK customers. A variety of traditional and digital marketing and sales channels as well as modern business models and tools is presented. In addition, the handbook contains a number of useful examples of good practices, web links and a market entry readiness checklist in order to plan and implement individual pre-market entry activities more efficiently.
Although the handbook presents a number of marketing and sales channels, various business models, recommendations and practical examples, the purpose of the handbook is also to get a broader insight into the options you have. This will allow you to be more self-initiative and creative in developing and using the best combination of channels and approaches which are the most suitable for you. There is no universal recommendation, but the content of the handbook allows you to see strategies and approaches that you did not know before and check with yourself whether each approach or sales channel suits you according to your capabilities, your product range, product quantity or the capacities you have, the priority markets you would like to enter, and last but not least, according to your ethical and sustainable norms and values you pursue in your business or in your family farm system.
The content of the handbook is highly dependent on the business environment and frequent changes in the business environment. Therefore, the handbook is available in electronic form, as the content will be updated from time to time. Buyers of the handbook will obtain future updates of the handbook in electronic form free of charge.
Author: Irena Rezec