The printing industry is in a phase of significant change related to the rise of the digital economy on the one hand and collaborative business models on the other. Numerous examples show that the printing sector can adapt quickly and be also very innovative. The handbook “Contemporary development strategies, business models and sales channels of the printing industry” presents a number of possible ways of successful coexistence of the printing industry with modern technologies and collaborative business models, which at the same time increases the chances of entering new sales channels and new markets.
The handbook contains practical recommendations for all those who want to offer their services and/or products to the market, either local or international market. A variety of traditional and digital marketing and sales channels as well as modern business models and tools is presented. In addition, the handbook contains a number of useful examples of good practices and web links in order to plan and implement individual pre-market entry activities more efficiently.
Although the handbook presents a number of marketing and sales channels, various business models, recommendations and practical examples, the purpose of the handbook is also to get a broader insight into the options you have. This will allow you to be more self-initiative and creative in developing and using the best combination of channels and approaches which are the most suitable for you. There is no universal recommendation, but the content of the handbook allows you to see strategies and approaches that you did not know before and check with yourself whether each approach or sales channel suits you according to your capabilities, your services & products range or the capacities you have, and last but not least, according to the priority markets you would like to enter.
The content of the handbook is highly dependent on the business environment and frequent changes in the business environment. Therefore, the handbook is available in electronic form, as the content will be updated from time to time. Buyers of the handbook will obtain future updates of the handbook in electronic form free of charge.
Author: Irena Rezec